The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Spring Hill, joined the Spring Hill community in the Summer of 2020. Morning Pointe Senior Living is a senior living provider with over 20 years of experience and locations across the Southeast. They are locally owned and operated and have been around for almost 25 years. With over 35 Assisted Living and Alzheimer’s Memory Care Communities across the Southeast, The Lantern at Morning Pointe decided to be a part of the growing Spring Hill community to help serve seniors and their families.
What you may not know about The Lantern at Morning Pointe: Morning Pointe Senior Living is a senior healthcare services company that develops, manages, and owns Morning Pointe assisted living and The Lantern at Morning Pointe Alzheimer’s Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow.
When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1996, they didn’t even have a computer. “We had absolutely nothing – no letterhead, no pencils,” Vital recalls. “All we had was a business plan and our last paychecks from our former employer.”
At the time, Vital was 39 and Farrow was 26. After years of working together in senior living, the duo was excited to break into the growing industry with a new venture. Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick-and-mortar communities for senior living services. But first, they had to purchase a computer. So they ordered one by mail, loaded up QuickBooks, and got to work.
Fast-forward 24+ years, today the healthcare services company, Independent Healthcare Properties, (IHP) manages and operates over 35 locations – assisted living (AL, GA, IN, TN), personal care (KY), and Alzheimer’s memory care across the Southeast, serving 1500 residents, 1,500 associates, and an IT and accounting department that looks…a lot different.
From Concept to Creation, how did a dream turn into one of the most successful senior living providers in the southeast? One goal at a time, Farrow says. “It was kind of like the children of Israel out in the desert. When the cloud moved, we went forward. When it stopped, we waited.” The duo ran their start-up business plan by their mentors, well-respected and successful entrepreneurs in Chattanooga. Suggestions were given, and revisions handed down.
At first, the plan was to only be developers of senior housing. But after the six buildings were finished, they changed their minds and decided to make a permanent commitment to the communities they served. “We realized that to provide the best possible service, we needed to assemble a management team and provide our own operations,” Vital says. Thus, Morning Pointe Senior Living was born.
For more information about The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Spring Hill, visit https://morningpointe.com/the-lantern-at-morning-pointe-spring-hill/
Pictured: Kristin Rosario, Executive Director, The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Spring Hill
Photo by She Shee Photography, LLC.